Tender Byte No 7 : “The Value of the Lost Tender”
When you win a tender the value is clear to see. But when you lose one it may all seem like wasted effort. Clearly you haven’t won any business, and if you leave it at that there will be no further benefit to be gleaned. However, if you regard all tenders that you submit as […]
Tender Byte No 7 : “The Value of the Lost Tender” Read More »